Conversational Copy for Marketing and Sales
Like a good sales presentation, a direct mail letter is fashioned according to a subtle logic and structure.
So that your prospect doesn’t toss it too early, your letter needs to appeal to her deepest fears and desires.
If you’ve been thinking about coming up with a direct mail piece or are looking to improve the numbers on your current control, give Lou a call.
For a sample of Lou’s work for Pure Sight & Sound, an installer of high end home theater systems,
click here for pdf file page 1.
click here for pdf file page 2.
click here for pdf file page 3.
click here for pdf file page 4.