Conversational Copy for Marketing and Sales
Email Ad Copy
An email ad designed to generate leads for Henry Harlow, a Law firm marketing coach.
Speech written by Lou and presented by Albert C. Johnston, III to great acclaim at the London Bullion Market Association (LBMA) Conference in Montreux, Switzerland, June 2006.
Lou is an excellent writer who has developed a keen instinct for what works and what doesn’t work in copywriting.
He has a great business acumen too. I highly recommend him.
Lou’s work for Pure Sight & Sound, an installer of high end home theater systems