An effective brochure separates the vendor from the competition for products or services her company offers by answering the implied question “why this company?”

At the same time, it strategically provides information for prospects who insist on reading every word, as well as for busy prospects who prefer to scan the brochure.

A good brochure sells while it tells.

Here is an example of a six-panel brochure Lou wrote for a well-established accounting firm looking to promote the expertise of its staff.

Click here for a Flash movie.

click here for the pdf file.